Berkley Gulp! Paddleshad has the extreme scent dispersion of Gulp! that expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Features Lifelike baitfish profile with optimized nose for rigging jigheads Body and tail design work together to provide fast action and slow speed movement Colors selected by two Top Walleye Pros Made from Gulp! proprietary material to ensure extreme scent dispersionIdeally rigged on a weighted EWG swimbait hook or a jigheadGulp! formula matched to provide durability and action