What's better than an ice cube? An ice block, an ice block that never melts. Well, it melts, but once you put it back in the freezer, it'll become an ice block again, so that means you can keep your stuff frozen, like, forever. Ice cubes melt, but a BlockR is forever. Features: Made to fit standing up in DeepFreeze(TM) Dry Bin of your RollR BlockRs maximize the ice retention of your RollR