FEATURES & DETAILS: 50% greater Cooling Power(TM) than the Original Cooling Towel It is constructed in a patent-pending knit fabric with a cool touch surface. It has a smooth texture with no seaming for optimal comfort When activated with water it cools to 30 degrees below average body temperature in under 30 seconds. Activate quickly in 3 steps: Wet it, Wring it out and Snap it It stays cool for up to 2 hours so that you can comfortably stay active longer. To reactivate, just re-wet and snap Wet or dry the MISSION Cooling towel is always soft and comfortable next to the skin Enhanced with antimicrobial technology deterring odor causing agents The towel is reusable and machine washable, with permanent chemical-free cooling fabric technology that will never wash out. It also provides UPF 50 protection from the sun