Bring more consistency to your game by fitting your clubs with Golf Pride Tour Velvet ALIGN Grips. ALIGN Technology, which improves clubface awareness, utilizes a red ridge that rises and extends down the back of the grip for consistent, easily repeatable hand alignment. A state-of-the-art rubber blend maximizes comfort and playability in all playing conditions. The scientifically-designed, non-slip surface pattern pulls moisture away from the surface for a secure grip. ALIGN Technology: Red ridge rises and extends down the back of the grip to lock the hands in place and aid alignment More club face awareness throughout the swing encourages a square face at both address and impact Distinctive micro-diamond ridge texture promotes more consistent hand positioning 50% firmer material compared to the surrounding area amplifies the pronounced feel Flex channel separates the ridge from the body and helps lock the grip into the fingers Tour Velvet Model: #1 Grip Model played on all Worldwide Tours State-of-the-art rubber blend for maximum playability and comfort in all playing conditions Scientifically-designed, non-slip surface pattern pulls moisture away from the surface