Introducing the NEW e12 Optimal Flight System - Fit Your Flight, Maximize Your Distance. Bridgestone has learned through millions of ball fittings that more than 85% of golfers would benefit by playing a ball optimized for their launch conditions. The three e12 models are each engineered to maximize distance: e12 HiLaunch increases carry, e12 Straight reduces hooks and slices, and e12 Speed delivers longer, piercing flight. e12 HiLaunch NEW! Optimal Flight System Longer Distance - Increased carry for longer distance Higher Launch - Low compression soft core for higher initial launch Innovative - Now featuring Innovative MindSet Technology Tiger Woods, Jason Day, Fred Couples, Kurt Kitayama, Harry Hall, Matt Kuchar, Chris Gotterup, Takumi Kanaya, Boo Weekly, Ayake Furue, Mia Saigo, Yuri Yoshida, and Saki Baba proudly represent Bridgestone Golf on international professional tours