SnapperUp Snapper Chum makes it incredibly easy and convenient to bring fish up from the bottom, out from structures and into your boat. Simply mix with the included Chum Cloud to create a sinking block that carries particles to the bottom. It creates a heavy cloud of potent scent that both attracts fish and conceals your hook from their sight. Aquatic Nutrition(R) SnapperUp Snapper Chum lasts up to 90 minutes regardless of water temperature. FEATURES: Fish chum Mixes with included Chum Cloud to become sinking chum block Carries small particles towards the bottom, bringing up fish Creates a heavy cloud that conceals the hook from fish Irresistible scent Lasts up to 90 minutes regardless of water temperature Does not spoil or thaw, contains no bones and is easy to clean up Commercial formula combined with menhaden/pogey bits, shrimp, squid, baitfish oils and rolled oats Model: SNAPPERUP