Reliability Performance Safety Affordability Those are the four principles that are the foundation Atomic Ammunition has built their company on. Over the last several years Atomic Ammunition has conducted an extensive due diligence processes to come up with proprietary loadings for rifles and self-defense pistols. They utilized three of the most renowned independent test laboratories in the United States to reconfirm their findings and the safety of each load. Sierra MatchKing bullets have very thin jackets and are held to exacting tolerances in diameter and weight. These Hollow Point Boat Tail bullets have a small meplat to produce a higher ballistic coefficient. Their accuracy has been acclaimed worldwide and they have been used to win more target competitions than all target bullets from other manufacturers combined. The Sierra MatchKing is extremely high performing at long ranges out to 1000 yards. This ammunition is new production, non-corrosive, in boxer-primed, reloadable bra...