The Nories Bite Powder gives bass, panfish, and inshore anglers an edge by enhancing soft plastics with a long-lasting scent trail that triggers feeding responses. Infused with concentrated shrimp extract, this fish attractant powder creates a water-activated coating that slowly releases scent and flavor during the retrieve. Unlike oil-based formulas that wash off quickly, the powder clings to baits, improving action and durability. Simple to use-just shake it on or dip your bait before casting-this 2.5 oz. bottle delivers reliable results for a wide range of freshwater and saltwater soft plastic presentations. Infused with shrimp extract for maximum scent effectiveness Water-activated formula creates a slow-release coating Works with all soft plastics to enhance action and durability Simple shake-on or dip application for fast rigging 2.5 oz. bottle