What Our Gearhead(R) Experts Are Saying:"This hat nails that classic-meets-clever vibe. The canvas feels durable but not stiff, and the structured fit means it holds its shape even after long days outside. The embroidery has a clean, retro look-great for everyday wear or adding a little Texas attitude to your kit."The WhataRodeo Hat is a love letter to all things classic-rodeo roots, roadside memories, and a little extra flair. Designed to celebrate 75 years of Whataburger in collaboration with Sendero, this structured 5-panel lid brings together brushed canvas durability and a bold embroidered logo that tips its brim to the Lone Star State's legendary roadside charm. From early mornings at the ranch to sunset tailgates, the Whatarodeo Hat keeps things sharp and breathable. The clean color palette and retro script stitch work lend a timeless feel, while the snapback closure ensures a personalized fit that works for every kind of rider, roamer, or road-tripper.