Crafted with help from the pros, BerkleyA(R) Flicker ShadA(R) Lures feature a realistic size, profile and dive depth to imitate real Shad. Each Flicker Shad Lure produces a "flicker" action that triggers game fish to strike hard. In colors specifically designed to "match the hatch," Flicker Shad Lures have helped more pros win more tournaments and catch more fish than any other shad lure on the market. Size, profile and dive depth imitate real shad Designed by pro anglers Highly effective weight transfer for bullet-like casts Sharp Fusion19 hooks Individually tank tested Realistic color choices