ENVE M525 G Wheelset - Tubeless
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1912.50
$2,550.00
Save $637.50 (25% Off)
ENVE M525 G Wheelset - Tubeless, Proving it's not just a flash in the pan, gravel riding and racing is here to stay and many cyclists are veering off well beaten paths and taking to dirt and gravel roads, avoiding motorist and fulfilling a sense of adventure instead of focusing on heart rates or training zones. Gravel riders, much like their mountain biking brethren, have experimented with wider rims and tires and have benefited from the higher volume ride. By running wider tires, additional traction and comfort are achieved over rough roads. ENVE Composites creates the M525 G Wheelset by taking the M525 rims from its proven cross country lineup and lacing them to 24h Industry Nine Torch Road Disc Hubs an 11-speed HG road freehub and modern 12x100 and 12x142mm road spacing and thru-axle diameters. The outgoing M50 wheelset was already popular amongst the gravel crowd and, these new hoops are on average, 20 grams lighter, not to mention wider as well, which will help lighten the load during marathon events and ease the climbing burden.When it came time to redesign the already excellent M50 rims, ENVE created prototypes and sent out samples to racers and did its own in-house testing. With the M525 G, its goal was to drop weight and prevent the possibility of the rim pinch flatting lightweight tires during bottom out. These are some lofty goals and those familiar with ENVE know they rarely ever miss the mark.Hookless rim beads first appeared on ENVE mountain wheels on the last generation's M-Series. It was a vast improvement over the former XC, AM, and DH rims of old promising easier tubeless setup improved rim durability and decreased weight. ENVE didn't rest on its laurels though and knew it could do better. With the M525 G, it employs a wider hookless bead that's the culmination of over 2 years of development met to address both rim and tire durability. The rim shape features a broader leading edge on the bead creating a more forgiving platform for the tire to bottom out, thus reducing the li...