We were recently reading the snow sport industry news that was published by RetailTRAK™.
The snow sport industry started off to a slow season of snow for most of the country. Low snow totals always equates to a reduced products sold. According to RetailTRAK™, the industry was down 135 Million from last years snow record season.
Retailers have reported that they are overstocked up to 45% more left over product from the previous year. Brick and Mortar stores and Online Retailers have to guess what the next season will hold in terms of sales and make orders appropriately. As you can guess this is a hard thing to do. If it’s a great season, and the snow is falling, then sales usually do pretty well, but if not, chances are that the retailers have over ordered on products.
Suppliers have reported that orders for next season are drastically down due to the lack of liquid assets from prior seasons sales.
So what does all this market data mean to us who just wants to find good deals on gear? Well retailers need liquid cash and space to prepare for the upcoming season. They need to liquidate this product. And we all know the best way to get rid of extra product is to drastically reduce prices.
With Memorial Day on it’s way next week, and most resorts closed now, look for steep discounts on last seasons snow gear.
If you need some help use our tools at GearChase.com to search over 90 Online Retailers for different products using our sales filters to find the items up to 90% off, (No we’re not kidding, Really 90% off!)